New York-based agency Licensing Street has signed three new deals that will expand the consumer products program for Fred Rogers Productions’ preschool series Donkey Hodie .

All three licensing partners—Komar (sleepwear), Mad Engine (apparel) and Rubies (costumes and role-playing games)—will launch product ranges in the fall. And master toy licensee Jada Toys is also planning to roll out a line of plush toys later this year. Game Toy

Fred Rogers and Spiffy Pictures in Chicago co-produce Donkey Hodie (80 x 11 minutes) , which premiered in 2021 on PBS KIDS. A second season is currently in production and will be ready to air later this year. TVOKids (Canada), Canal Panda (Spain) and Ejunior (UAE) have also picked up the puppet-based series.

The Donkey Hodie licensing program already includes 12 books published by Simon & Schuster, as well as three games on the PBS KIDS website and app.

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